Learnt about magazine publishing

In my opinion,magazine publishing is same with newspaper publishing.But,it has different between them.Last week,my teacher had invited a guest from Magazine Mobile World,to explain more about magazine publishing.He is Mr.Bernard.He work as Marketing department but he will help to do other jobs if worker less.

In magazine ,it devide to three department:

a.Editorial
b.Production
c.Marketing

Editorial is a important and main character in magazine publishing.Editorial must control all the situation.They must give jobs to other worker and guard them.They must approve the essay and design for the essay.Beside that ,editorial also must write essay for magazine publishing.

Production must have concept before they planning something.For example:Before a magazine publishing publish a magazine,they must have concept to publish which type of magazine.In the production,it also devide into three part.

a.Planning
b.Assignment
c.Marketing

The different between magazine and newspaper is newspaper publish in daily...but magazine just publish in monthly.So,editorial must prepare suitable topic for each month.Then,writer will find and write all the information in magazine.After,they complete all their jobs...the magazine will be design by designer.Designer will give comment and suggestion for magazine.Beside that,designer also give idea for the magazine.

After design,the magazine will send to editorial again for perview.Editorial will check the magazine,if it is not suitable,the magazine will be design and change until complete.Then,designer will send the file into CD and send printing for perview.But,They only print into small amount such as one or two for perview.They send it to editorial ,if editorial think that it's ok...this magazine will be print as much as amount that market needed.

Beside that,marketing will go to find the market for magazine before this magazine publish.They will ask company join in advertisement.But,if for new magazine publishing,it is quite difficult for find new advertisement and supporter for them.The reason is most of the supporter think that new magazine is no experience in publish and maybe bankrupt at anytime.

After they publish their magazine,they must send 3 of magazine to the government.Every month,government will check the magazine....if contents fight with the government,the license of magazine publishing will be cancel by government.But in europe countries,magazine publishing is freedom.So,we can find many type of magazine in europe countries.They do not control by government.

Magazine publishing usually can establish by small group.The small group can be in 5 people only for example:Magazine publishing for Magazine Mobile World, they must help each other while worker less such as Mr.Bernard but he is quite happy with this job because he can learn many things form different part.Usually,Magazine publishing is no easy in Malaysia.Many magazine publishing bankrupt after publishing for 1 years.Usually if a magazine publishing can be hold their bussiness nearly 3 year,their situation is stable.Magazine publishing also must renew their license every year.